What Your Business Address Says About You?
Maintaining a professional image for your business is imperative, regardless of your industry. First impressions typically get formed within seven seconds of meeting someone. Therefore, how a potential client perceives your business will likely play an instrumental factor in whether or not they will do business with you.
Professionalism can be communicated in various ways. The tone of voice, the way you engage with your clients, and the physical appearance of your business address are all crucial factors. A business address can become a severe problem for people who decide to run their business out of a home.
Clients are more likely to trust a company that displays a well-established and professional appearance. Having a commercial address helps to convey your professionalism and gain more clients. Before we get into the details of what your business address says about you, let’s first discuss what a business address is.
What is a Business Address?
If you’re running an LLC, your business address becomes your company registered office and the location where you receive all of your essential business materials. On the contrary, your business address doesn’t have to be the primary location of where your business operates. This means you can run your business from home and have a separate business address that you can share with potential clients and present your work.
When you have a business address that is different from your central location, it’s commonly referred to as a virtual office. Virtual offices are becoming increasingly popular with businesses since they are significantly cheaper, yet still offer the same services as a full-time leasing office.
What Makes a Virtual Office Worth the Investment?
1. It Shows Your Seriousness
To compete with bigger businesses within your industry, you need to show your clients they can trust and rely on you from the beginning. An easy way to obtain credibility is to look professional from an outside perspective from the start. Having a business address and phone number will go a long way in the eyes of your client and them taking you seriously.
Although working from home might be better for you financially and logistically. Having your clients come to a residential address doesn’t send clients the right message, and this could be a problem when it comes to closing with your clients. When you decide to get a virtual address, your business will establish a level of professionalism that will be needed for an excellent first impression. When clients look up your zip code and see your address, they feel assured and confident that you’re listed in a popular area.
Also, a virtual office produces better communication. With a virtual office, you will have the option of having a virtual receptionist who answers your calls and manages your inquiries professionally on your behalf. You will also be able to put your business address on your contact page, email signature, and business cards. Meaning you don’t have to compromise your privacy.
It says you’re Business Savvy
Starting a business is more than just about getting future clients and customers. Getting business credit is a vital step when deciding to start your own small business. In order to qualify, companies need to create a positive credit history for their business, which is entirely separate from your individual credit.
Having a virtual address that is separate from your residential one will help establish your company’s existence and allow you to register with directories. When you set up a phone line for your business, you’re creating a simple trade credit relationship with the phone company. Then, the trade credit gets reported to credit agencies which will help build up your line of credit in the future.
It says you’re an Expert
Depending on where you have your virtual office located, having a virtual address lets people know you’re an expert within your industry. A residential address can give off the impression that you’re inexperienced, even if that’s not the case. With a virtual address, you will have access to meeting and conference rooms. These spaces put you and your clients in a much more professional setting than your living room or a coffee shop. Ultimately, your business address says a lot about you and your company. It can either help or hinder your professional reputation and affect your prospective client’s decision.
